Estudo Comparativo da Assessoria de Comunicação das Marcas Fred Perry, Lemon Jelly e Pinko

A comunicação e interação acompanham as alterações socioculturais da humanidade em todas as situações do quotidiano. As marcas, entidades criadas e desenvolvidas pelo Homem, por sua vez, são moldadas pelos mais diversos interesses e vontades desta mesma humanidade. Ao profissional de comunicação, é exigido que crie estratégias comunicacionais para as marcas, que devem caminhar junto da evolução da sociedade global, com vista à criação de notoriedade. Desta forma, com o apogeu da Web e a migração da sociedade para a comunidade online, também as organizações sentiram necessidade de se reinventar e criar a sua identidade digital. Os meios mais tradicionais como a televisão e a imprensa criaram canais para chegar aos públicos, levando consigo a comunicação das marcas. As redes socias fizeram nascer os Influenciadores Digitais, novos agentes de comunicação para as marcas que funcionam como verdadeiros líderes de opinião junto do seu publico. Esta paralelismo comunicacional fez levantar a questão da sobrevalorização destes novos meios online, e se realmente estes poderiam ser a escolha mais acertada para trabalhar a notoriedade das marcas. Tendo em conta esta questão e todo o trabalho desenvolvido ao longo do estágio de seis meses na agência de assessoria de comunicação, Companhia das Soluções, o presente relatório foca esta questão no ramo das indústrias de moda, estudando comparativamente as marcas Fred Perry, Lemon Jelly e Pinko.Communication and interaction follow the sociocultural changes in humanity in all everyday situations. Brands, entities created and developed by Man, on the other hand, are shaped by the most diverse interests and wills of this same humanity. To the communication professional is required to create communication strategies for brands, which must go hand in hand with the evolution of global society, to create brand awareness. With the heyday of the Web and the migration of society to the online community, organizations also felt the need to reinvent themselves and create their digital identity. Traditional media such as television and the press have created channels to reach audiences, bringing brand communication with them. Social networks gave birth to Digital Influencers, new communication agents for brands that act as true opinion leaders among their audiences. This communicational parallelism has raised the question of the overvaluation of these new online media, and whether these really could be the right choice to work on brand awareness. Considering this issue and all the work made over the six-month internship at the public relations agency, Companhia das Soluções, this investigation report focuses on this issue in the fashion industries field by comparatively studying the brands Fred Perry, Lemon Jelly and Pinko

A Educação Permanente em Saúde como estratégia de matriciamento em Saúde Mental

The aim of this article is to analyze and understand the practices and actions developed in a municipality in the state of Ceará, especially in relation to matrix support. One understands Matrix Support as a tool for organizing work processes, service flows and integration with co-responsibility of care between the Psychosocial Care Centers (Caps) and the Basic Health Units (BHU). This is a qualitative study. Data were collected, in the field, by means of semi-structured interviews with 12 health professionals from the BHU and Caps. Discourse analysis was used to investigate and systematize the data and information collected. The results showed that professionals attach importance to matrix practices in mental health (MH) care in primary care, but they relate the difficulty of co-responsibility among health facilities to the lack of continuing education, which, if it were effective, would enable teams to provide qualified mental health care in primary care as well. Permanent health education, therefore, according to the professionals, would qualify the care network in terms of strengthening matrix support in the municipality, expanding care for the population, and qualifying the breadth of the MH network.O artigo tem por objetivo analisar e compreender, no cotidiano dos serviços de saúde, as práticas e ações desenvolvidas em um município do estado do Ceará, especialmente em relação ao Matriciamento. Compreende-se o Apoio Matricial como ferramenta de organização dos processos de trabalho, fluxos de atendimento e de integração com corresponsabilização dos cuidados entre os Centros de Atenção Psicossocial (Caps) e as Unidades Básicas de Saúde (UBS). Trata-se de um estudo com abordagem qualitativa. Em campo, coletou-se dados por meio de entrevistas semiestruturadas realizadas com 12 (doze) profissionais de saúde, da UBS e do Caps. Considerou-se a análise de discurso para fins de investigação e sistematização dos dados e informações coletadas. Os resultados apontaram que os profissionais atribuem importância às práticas matriciais no cuidado em Saúde Mental (SM) na atenção básica, todavia relacionam a dificuldade de corresponsabilização entre os equipamentos de saúde à ausência de educação permanente, que, caso fosse efetiva, capacitaria as equipes para os cuidados em saúde mental também na atenção primária. A educação permanente em saúde, portanto, na visão dos profissionais, qualificaria a rede de atenção quanto ao fortalecimento do matriciamento no município, ampliando os cuidados à população e qualificando a abrangência da rede em SM

Profile of American tegumentary leishmaniasis in transmission areas in the state of Minas Gerais, Brazil, from 2007 to 2017.

BACKGROUND: American tegumentary leishmaniasis (ATL) is a widespread anthropozoonosis caused by protozoa of the genus Leishmania and is considered a serious public health problem. The aim of this study was to provide a descriptive analysis of confirmed ATL cases and evaluate the spatial distribution of ATL in high-risk transmission areas from the state of Minas Gerais, Brazil. METHODS: An ecological, analytical, and retrospective study of the confirmed cases of ATL in Minas Gerais from 2007 to 2017 was conducted. To characterize these cases, multiple correspondence analysis and georeferencing of the ATL prevalence rates in the municipalities were conducted based on variables obtained at Sistema Nacional de Agravos de Notificação and Instituto Brasileiro de Geografia e Estatística databases. RESULTS: There were 13,025 confirmed cases of ATL from 74.4% (635) municipalities of Minas Gerais, corresponding to a prevalence rate of 66.5 cases for every 100,000 inhabitants. Males aged 20 to 59 years and individuals who attended elementary school were most affected with ATL. Multiple correspondence analysis presented an accumulated qui-squared value of 44.74%, proving that there was a relationship between the variables, including ethnicity, age, pregnancy status, zone of infection, and number of cases. CONCLUSION: We confirmed that ATL is endemic to Minas Gerais, and there is high risk of infection within the municipalities due to a high rate of parasite transmission. The occurrence of infection in children, pregnant women, and the indigenous population demonstrates the need for the government to expand social policies aimed at vulnerable groups

PATHOLOGIES CAUSED BY INFILTRATION IN A LONG-STAY INSTITUTION FOR THE ELDERLY: A CASE STUDY

This paper is part of an extension project aimed at renovating the Carlos Romeiro Asylum, located in Conselheiro Lafaiete, Minas Gerais, starting from an initial conception about the current state of the building. For this, it was developed a literature review on the main cause of pathologies that affect the building, infiltration and humidity damage, and others. A case study will be presented, showing the main physical deficiencies of this resting house, to propose interventions based on Material Science and Civil Engineering. Because it is a place where the construction work must be done concomitantly with the circulation of people, this project needs to be divided into stages. It is important to point out that this work may involve both recovery materials and methods, which aim to reestablish the original conditions of the damaged structures, and reinforcement, which aim to adjust the resistant capacity of the structures according to their use. The development and application of this project will bring improvements to the elderly population of the asylum, enabling better health and mobility conditions inside the space where more than sixty old people live.Este trabajo forma parte de un proyecto de ampliación que pretende reformar el Asilo Carlos Romeiro, una Institución de Larga Estancia para Ancianos situada en Conselheiro Lafaiete, Minas Gerais, a partir de una concepción inicial sobre el estado actual del edificio. Para ello, se elaboró una revisión bibliográfica sobre la principal causa de patologías que afectan al edificio, las infiltraciones y los daños por humedad, entre otros. Se presentará un estudio de caso, mostrando las principales deficiencias físicas de esta residencia de ancianos, para proponer intervenciones basadas en la Ciencia de los Materiales y la Ingeniería Civil. Al tratarse de un lugar donde las obras deben realizarse de forma concomitante con la circulación de personas, este proyecto debe dividirse en etapas. Es importante señalar que este trabajo puede implicar materiales y métodos de recuperación, que tienen como objetivo restaurar las condiciones originales de las estructuras dañadas, y de refuerzo, que tienen como objetivo ajustar la capacidad resistente de las estructuras de acuerdo con su uso. El desarrollo y aplicación de este proyecto aportará mejoras a la población anciana del asilo, permitiendo mejorar las condiciones de salud y movilidad dentro del espacio donde viven más de sesenta ancianos. Traducción realizada con la versión gratuita del traductor www.DeepL.com/TranslatorEste trabalho faz parte de um projeto de extensão que visa a reforma do Asilo Carlos Romeiro, Instituição de Longa Permanência de Idosos localizada em Conselheiro Lafaiete, Minas Gerais, a partir de uma concepção inicial sobre o estado atual do edifício. Para isso, foi desenvolvida uma revisão biblio literatura sobre a principal causa de patologias que afetam o edifício, infiltração e danos à umidade, entre outras. Será apresentado um estudo de caso, mostrando as principais deficiências físicas desta casa de repouso, para propor intervenções baseadas em Ciência material e Engenharia Civil. Por ser um local onde as obras devem ser feitas concomitantemente com a circulação de pessoas, esse projeto precisa ser dividido em etapas. É importante ressaltar que este trabalho pode envolver materiais de recuperação e métodos, que visam restabelecer as condições originais das estruturas danificadas, e reforço, que visam ajustar a capacidade resistente das estruturas de acordo com seu uso. O desenvolvimento e a aplicação deste projeto trarão melhorias para a população idosa do asilo, possibilitando melhores condições de saúde e mobilidade dentro do espaço onde vivem mais de sessenta idosos

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5–7 vast areas of the tropics remain understudied.8–11 In the American tropics, Amazonia stands out as the world’s most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13–15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazon’s biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region’s vulnerability to environmental change. 15%–18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio

Mapping density, diversity and species-richness of the Amazon tree flora

Using 2.046 botanically-inventoried tree plots across the largest tropical forest on Earth, we mapped tree species-diversity and tree species-richness at 0.1-degree resolution, and investigated drivers for diversity and richness. Using only location, stratified by forest type, as predictor, our spatial model, to the best of our knowledge, provides the most accurate map of tree diversity in Amazonia to date, explaining approximately 70% of the tree diversity and species-richness. Large soil-forest combinations determine a significant percentage of the variation in tree species-richness and tree alpha-diversity in Amazonian forest-plots. We suggest that the size and fragmentation of these systems drive their large-scale diversity patterns and hence local diversity. A model not using location but cumulative water deficit, tree density, and temperature seasonality explains 47% of the tree species-richness in the terra-firme forest in Amazonia. Over large areas across Amazonia, residuals of this relationship are small and poorly spatially structured, suggesting that much of the residual variation may be local. The Guyana Shield area has consistently negative residuals, showing that this area has lower tree species-richness than expected by our models. We provide extensive plot meta-data, including tree density, tree alpha-diversity and tree species-richness results and gridded maps at 0.1-degree resolution